Moral and Ethical Issues - 1713 Words

Moral and ethical issues greet us each morning in the newspaper, confront us in the fundamentals of our daily jobs, encounter us from our childrens daily school activities, and bid us good night on the evening news. We are bombarded daily with discussions of drug abuse, the morality of medical technologies that can prolong our lives, the rights of the homeless and abortion, the fairness of our childrens teachers to the diverse students in their classrooms, and sexual morality. Dealing with these moral and ethical issues is often perplexing especially when individuals are trying to think through an ethical issue and determine what questions to ask and what factors should be considered. Personally I have encountered several events in my†¦show more content†¦Second, ask who will be affected by each action and what benefits or harms will be derived from each. Third, a person must choose the action that will produce the least harm and the greatest benefit. The ethical action is the one that provides the greatest good for the greatest number. The second important approach to ethics, the rights approach, has its beginnings in the philosophy of the 18th-century thinker Immanuel Kant and others like him, who focused on the individuals right to choose for himself or herself. According to these philosophers, what makes human beings different from mere things is that people have dignity based on their ability to choose freely what they will do with their lives, and they have a moral right to have these choices respected. People are not objects to be manipulated because it is a violation of human dignity to use people in ways they do not freely choose. Many different rights exist besides this basic one. These other rights can be thought of as different aspects of the basic right to be treated as we choose.  · The right to the truth: We have a right to be told the truth and to be informed about matters that affect our choices.  · The right of privacy: We have the right to believe, do, and say whatever we choose in our personal lives so long as we do not violate the rights of others.  · The right not to be injured: We have the right not to be injured or harmed unless we freely and knowingly do something to deserveShow MoreRelatedThe Ethical And Moral Issue945 Words   |  4 Pagesmissing gene to form a hybrid gene. These technique can potentially bring any extinct animal back as long as we have its DNA. For this new technology, we will be using the theory of Utilitarianism to examine the ethics behind it. The main ethical and moral issue comes with the out come of the extinct species enter the wild. Firstly, my view is that recreated extinct species equals alien species. My definition of alien species is plant, animal, or microorganism that is not currently living in a placeRead MoreEthical And Moral Issues Relevant963 Words   |  4 Pagesnot communicate well in English, the doctor assumes he is Vietnamese. The doctor wants to let the police and Child Protective Services know about this case, but she came to the Ethics Committee and now it is up to us to make our decision. Ethical or Moral Issues Relevant in the Case: Social contract theory does apply to this case in a small variation which is explained by Kymlicka by, â€Å"One approach stresses a natural equality of physical power, which makes it mutually advantageous for people to acceptRead MoreThe Problem Of Moral And Ethical Issue986 Words   |  4 Pagesby her doctor on November 1 surrounded by her family. Her story has gone viral. Millions have been inspired by her strength and bravery. Also there are many arguments for death with dignity and against it. There are many concerning about moral and ethical issue. Is it â€Å"Right to die† or â€Å"Right to live†? What about Medical World’s opinion? Keep the Hippocratic Oath or Respect Patient’s Dignity? Religious aspect is also important, is your belief can get over the life-end suffering? In 1994 Oregon StateRead MoreThe Ethical And Moral Issues Of The Adoption Essay2140 Words   |  9 Pages With adoption there are often many issues that can arise. The issues during an adoption can range from ethical, moral, to legal issues. One might think there could be many legal issues when it comes to an adoption, but not many may think of the ethical and moral issues that can come about in the adoption process. Ethical issues can arise in the post adoption process by the way of wrongful adoption liability. This issue pertains to two categories, fraud as the basis for wrongful adoption, and negligenceRead MoreThe Moral And Ethical Issues Of Artificial Intelligence1151 Words   |  5 Pagesfertilization, surrogate motherhood, and human cloning once were considered immoral, but since moral codes changed due to cultural settings, they became interweaved into the culture’s fabric and became acceptable. The key to understanding the moral and ethical issues raised by artificial intelligence are the four levels on which intelligent artifacts raise ethical and moral problems. The first level concerns the ethical uses of computers and how humans respond to a world that is constantly being transformedRead MoreThe Ethical And Moral Issues Of Organ Transplantation1014 Words   |  5 Pagesas well as an increasing number of deaths while waiting. These events have raised many ethical, moral and societal issues regarding supply, the methods by which the organs are being allocated, and the use of living donors as volunteers. This paper will talk about the ethical and moral issues generated by the current advances in organ transplantation, the problem of organ supply versus organ demand, and the ethical dilemma behind allocating of the small amount of available organs being donated. TheRead MoreEssay on Moral and Ethical Issues of Euthanasia1521 Words   |  7 PagesMoral and Ethical Issues of Euthanasia    As we all know, medical treatment can help save lives. But is there a medical treatment that would actually help end life? Although its often debated upon, the procedure is still used to help the aid of a patients death. Usually dubbed as mercy killing, euthanasia is the practice of ending a life so as to release an individual from an incurable disease or intolerable suffering (Encarta). My argument over this topic is that euthanasia should haveRead MoreAnimal Cruelty Is An Ethical And Moral Issue Essay1273 Words   |  6 PagesHow is this an ethical and moral issue? What are the different opinions about the actual issue or how to solve the issue? Animal cruelty can be either deliberate abuse or simply the failure to take care of an animal. Either way, or whether the animal is a pet, a farm animal or wildlife, the victim can suffer terribly. Animal cruelty is an ethical and moral dilemma as there is no clear right or wrong answers that can solve all of the issues. There are numerous opinions on how this issue can be solvedRead MoreEthical And Moral Issues With Vitro Fertilization1517 Words   |  7 PagesToday I will be showing and comparing the Ethical and Moral issues with in-vitro-fertilization. In-vitro-fertilization is reproductive technology referred to as IVF. IVF is the process of fertilization by combining an egg and sperm in a laboratory dish (outside the human body) then transferring the embryo(fertilized egg) to the uterus. Other forms of reproductive technology are gamete intrafallopian transfer (GIFT is an assisted reproductive procedure which involves removing a woman’s eggs, mixingRead MoreMoral and Eth ical Issues in Gene Therapy5753 Words   |  24 PagesMoral and Ethical Issues in Gene Therapy Introduction Genetic research has advanced in a dramatic fashion in the last decade or so, to the point where it has now become possible to attempt therapeutic genetic modification, in a few cases of human genes, where a defects exists which manifests itself in certain serious diseases. This possibility, known as gene therapy, is only in its infancy. At present, no one knows how effective it will prove to be, even in the few conditions on which it is being

Reunification Of Germany The Cold War - 1765 Words

Reunification of Germany WWII ended on September 2, 1945 when the Axis powers surrendered to the Allied powers. After WWII, the Allied powers held the Potsdam Conference to determine Germany s future. This commenced in July and August, 1945, and during this conference Germany was temporarily divided into four quadrants. However the Soviet Union was weary about integrating their quadrant with the others because of the capitalist/democratic government it would have to adopt. This created tension between the Soviet Union and the United States because of their difference in political concepts.This forced the Potsdam Conference to be the last time the Allied powers ever met together as a whole unit because of the Cold War. The Cold War†¦show more content†¦The Cold War was the tension between the US and Soviet Union because of their difference in political concepts. This war was called the Cold War because there was never any combat between the Allied powers and the Soviet Union. West Germany, which was capitalist/democratic, became the Federal Republic of Germany in 1949. Since East Germany, was communist, the government tried to disguise it by calling East Germany the German Democratic Republic. The GDR used propaganda to help blind the German people and other countries from seeing the real intentions of the Soviet Union which was to have control over East Germany. East Germany had been struggling economically since the end of WWII. There were food shortages because of the lack of resources and money to import goods. Also this was a result of the war because of the bad economy and lack of land to grow crops on. Additionally, many intellectuals were emigrating out of East Germany, because of that and this hurt the economy. Plus, small and major businesses were not evolving and only closing because of high taxes. This led to Germans losing jobs which hurt the economy even more than it already was. An main reason for the failing economy was the Soviet Union was declining and not able to support East Germany. The Soviet Union was declining because Europe was mostly democratic/capitalists and this was hurting any country that had a communist government.This led to and was a reason for theShow MoreRelatedThe Collapse Of Communism Was A Major Victory For The United States1231 Words   |  5 PagesThe most important event in the time period from 1980- 1999 was the reunification of Germany. This event brought East Germany and West Germany back together after being separated for forty-five years.The country reuniting also brought democracy to the East Germans who had been oppressed under communism in East Germany. The transition let Germany govern themselves, ending the control of the United States, Britain, France and the Soviet Union. This event was important in America; because it symbolizedRead MoreMovie Analysis : Goodbye Lenin !895 Words   |  4 PagesThe 2003 German film Goodbye Lenin! received countless awards for its actors, direction, and European film. This film starring Daniel Brà ¼hl and Kathrin Sass goes back to the Cold War Era when a wall separated East Berlin and West Berlin. Communism controlled the lives of East Germans and the Party subjugated them to their ideals. The underlying theme of a repressive totalitarian regime transitioning to a more democratic regime drives the comedic plot of Goodbye Lenin!. The film shows excellentlyRead More Germany and United States Relations Essay1309 Words   |  6 PagesGermany and United States Relations Starting in 1945 with the defeat of Germany in World War Two and ending with the reunification of Germany in 1990, America has played a large role in the lives of the Germans. America was said to be Germany’s protector, patron, and partner. Because of this, Germany has had a special relationship with America, and their relationship has evolved throughout the years during periods of struggle in Germany. This partnership of countries has dealt with many issuesRead MoreAdenauer and Post-War Germany 1309 Words   |  6 PagesAdenauer and Post-War Germany Introduction The downfall of Germany after the Second World War is an outcome thought by many that time as deserving for a nation touted to have caused one of the most atrocious events in human history. The Nazi Party, which ran Germany under its terrible regime before and during the Second World War, has perpetrated a series of destructive actions that soon wrought havoc to the rest of the world. From the anti-Semitic platform of the Nazi Party that generated theRead MoreThe Reasons behind the Cold War Essay1326 Words   |  6 PagesThe Cold war was a sustained state of military and political tension between powers of two dominating powers from opposite sides of the globe. One from the Western Bloc, or Capitalist Bloc, dominated by the United States (U.S) and the other from the Eastern Block, or Communist Bloc, powered by the Soviet Union (U.S.S.R). Obviously both very different, the opposing ideas of the superpowers supported the spread of their respective and economic systems and strengthene d their military powers. As a resultRead MoreThe Vietnam War1402 Words   |  6 PagesVietnam during the Cold War era has led to the United States’ inevitable intervention in Vietnam. The main motivators for the United States’ incremental decision to intervene and commitment in Vietnam can be viewed as an accumulation of socio-political, political and economic catalysts. In recognition that there were many other factors that may have contributed to the U.S’s involvement in the conflict in Vietnam, this essay will largely focus on these three factors. As the cold war resonates, the American’sRead MoreWorld War I And The Soviet Union794 Words   |  4 PagesDuring World War II, Allies came up with agreements to be imposed on the defeated; however, these agreements broke down quickly after the war. Resentment among the winners became intense. Instead of settling affairs at a peace conference, as they did after World War I, the Allies worked out most of t he peace terms through military negotiations right after the war in meetings that lasted until 1963. Some of these settlements included the Soviet Union expanding westward, Germany being occupied byRead MoreGermany, And The Federal Republic Of Germany1424 Words   |  6 PagesHistory Germany, or the Federal Republic of Germany, was officially founded 1871 by Otto von Bismarck. Since then, Germany has had a rich history. As a young nation looking to get more territory, Germany fought in World War I. However, its loss in the war led to severe punishments in the Treaty of Versailles, leading to bitterness and resentment among the German people, as well as an economic depression. These harsh conditions helped to set the stage for Fascism in Germany. Toppling the Weimar RepublicRead MoreAmerican Presence on German Culture Essay1887 Words   |  8 Pagescommanders assume the government positions in Germany until a new government was later established. The agreements outlined in the surrender at the Potsdam Conference between July and August of 1945 were later fulfilled since no peace conference was held to further diagram the future of Germany. The agreement at the Yalta conference is what eventually shaped the outcome of Germany’s future from that point forw ard, and outlined the division of Germany between the allied nations to which it surrenderedRead More Significance Of The Berlin Wall Essay2176 Words   |  9 PagesBerlin Wall The Berlin Wall, built in August of 1961, was s physical symbol of the political and emotional divisions of Germany. The Wall was built because of a long lasting suspicion between the Soviet Union on one side and Western Europe and the United States on the other. For 28 years the Berlin Wall separated friends, families, and a nation. After WWII was over Germany was divided into four parts. The United States, Great Britain, and France controlled the three divisions that were formed in

Understanding the Value of Creativity in Advertising Free Essays

string(396) " mai hi samjhdari hai†, Bajaj with it all time hit tagline ‘Hamara Bajaj’, or it be Lux with tagline â€Å"filmi sitaron ka saundarya sabun†, Dalda-vanaspati was a impressive success and ruled the perch during its time, the unforgettable Liril campaign, the ad was all about waterfalls, abundant water and the girl splashing about in total abandon singing â€Å"la la la la laaa†\." Understanding the value of Creativity in Advertising Creativity is thinking new things. Innovation is doing new things. † (Theodore Levitt) In today’s media landscape where it’s very difficult to shape consumers attitude and intentions and move them to next level of buying process, advertisers find it even more difficult and challenging to break through the clutter of competing advertisement. We will write a custom essay sample on Understanding the Value of Creativity in Advertising or any similar topic only for you Order Now The advertising industry has experienced dynamic changes over the last several decades. The changes have been good in terms of Technology advancement, Medium and more methods to attract consumers and on Creativity. This study represents how creativity impacted advertising and understanding the value of creativity in advertising through the Review of various literatures. The importance of creativity factor in advertising has got wide recognition by many researchers, practitioner, but there is a miss of true systematic research to define advertising creativity and how it relates to ad effectiveness. The review study discusses some campaigns that have left their strong impression on consumers. The presented review study tries to come up with some evidence of creativity by reviewing expert views, past literature in advertising and marketing. The study discusses different forum on how creativity works, and what makes an ad to travel good or poorly. It summarized the value of creativity in advertising through Expert interviews, published material and related secondary data to understand the logic. Methodology: This study used a review study method to analyze the secondary data observations. David Ogilvy once quoted that â€Å"If it doesn’t sell, it isn’t creative. † In this review study researcher  has analyzed secondary data through the series of interview, expert comments, and live cases of various literatures and through live observations to understand the value of creativity in advertising. The review paper includes a various article, discussion and market insight from the leading marketers, creative director insights about how this promising form of advertising is constantly evolving. INTRODUCTION AND BACKGROUND: Creativity is seeing something new when you look at something old; it is all heart of civilization and is the driving force of revolution†-David Ogilvy It is an accepted fact that there should be an element of creativity in an advertisement. This creativity is something new, unique, extreme attractive and appealing to the consumers. In fact, advertising itself is a creative process. It is the outcome of long term planning and h ard work on the part of the copy writer creative director who prepares shapes the final copy of advertisement. http://www. baclubindia. com /forum/files/37_37_creativity_in_advertising_project_report. doc In today’s media landscape advertisers find it even more challenging to break through the clutter of competing ads in order to shape consumers attitudes and intentions. A good alternative strategy to greater advertising spending may be more creative advertising. Understanding the fact that creative ideas do not come over night they are required to be developed through systematic thinking. Breakthrough ideas might appear to be instant or impulsive, but they are not. They are based on sound strategy, outstanding visuals and copy, and the correct application of timing and media. The art is in ensuring that all elements of communication work together so that the end result is more powerful and effective. http://crackminds. com/? p=221 There are much bold evidences that significant changes faced by this industry. Some of these changes are good: big ideas, innovative partnerships, interesting new work, that show what advertising can do for brands. Advertising allows you to communicate a salient message to a large group of consumers faster than any other form of communication. It allows you to truly connect with your consumer; it gives you an opportunity to develop an ongoing relationship between the consumer and a brand. At its best, advertising will create a sense of urgency for the consumer, honest awareness and accurate that there are products, places, styles or sensibilities that cry out for attention or action. To do that there are various styles of advertising, a soft sell or a hard sell, a subtle approach or a blatant approach, an informative style, humor or a modern and edgy one. Style will always change: with the product or service you are selling; with the timing of the message and with the medium you are using. But important aspect is how you can engage your consumers to watch that Creative challenge you took with the blend of style. The important thing is finding the right balance between defining a good creative message and execution. The true craft is in identifying ways to interest consumers in what is being offered at the same time justifiable creativity. A creative strategy can put you on the right course, but in a world filled with distractions and clutter you must develop communications that capture consumer attention and interest. The key is delivering the selling point in an interesting, single-minded, non-contrived manner. Some advertising sells brands. Great advertising also builds them. Advertising might, at times, trod on the fine line between creativity and ethical considerations. Creativity makes advertisement popular among the consumers and motivates them to purchase advertisement specific product. The advertising message is received well by the target audience for follow-up action. LEARNING FROM PAST: SOME HERITAGE BRANDS AND RECALL VALUE In India there are some brands who have acquired distinct space in consumer mindset. These brands played very important role in initial marketing era, and managed to become an unforgettable brand for Indian households. These brands have endured the test of time. Colgate Toothpaste, Vimal, Pear’s soap, Mysore Sandal Soap, Woodward’s Gripe Water, Dabur, Amrutanjan balm, Vicco, Pond’s, Surf, Amul and Prestige Pressure Cooker are symbols of heritage brands of India. Some of these brands are represent the Indian culture. Sometimes the brand relies heavily on product and price features, rather than advertising creativity. The recalled values of some of these heritage brands are higher than today’s brands, the Colgate’s Surkasha chakra, Vicco’s jingle â€Å"Vicco turmeric nahi cosmetic† Advice of lalita ji for Surf,† Surf ki khariddari mai hi samjhdari hai†, Bajaj with it all time hit tagline ‘Hamara Bajaj’, or it be Lux with tagline â€Å"filmi sitaron ka saundarya sabun†, Dalda-vanaspati was a impressive success and ruled the perch during its time, the unforgettable Liril campaign, the ad was all about waterfalls, abundant water and the girl splashing about in total abandon singing â€Å"la la la la laaa†. You read "Understanding the Value of Creativity in Advertising" in category "Papers" The ad was major success very much appreciated, at the same time it became the highest selling premium toilet soap in a period of two years. Basically Most of the Heritage brands appeal to many age groups, probably the product /brands is what used by one generation, had been used by the previous generation and is used presently by the current generation. Understanding the success mantra behind these heritage brands can be tough but there are strong evidence stating towards their advertising appeal. The uniqueness of the campaign leads towards the high recalling. The frequency of television commercial was less and during that era there wasn’t much competition and managed with only National TV channel, â€Å"Doordarshan† these brands made their presence heavily on consumers, whereas Today’s as a competitive market emerged in various categories i. e. soaps, shampoos, TV’s fridge, Air conditioner and computers so did the media options to reach more people. THE CAMPAIGNS: HOW CREATIVITY WORKS? The current scenarios focuses that advertising has altered in many ways, now advertising become more and more creative, and getting real. Creativity increases the brand value. There is enough evidence that value for a brand will be formed through creativity. With Pointing on India’s phenomenal growth, it has become even more important for ad agencies and their clients to gear up together to meet challenges that come with such expansion. Creative ideas have no boundaries, Ideas can strike anytime. A successful great creative idea can give brands the required thrust to explore new heights. It is very important that with creativity involved in advertising it should not forget its basic agenda –of informing, convincing, and selling. Creative advertising needs to intelligent, sharp, imaginative to the point and extremely catchy. It must motive people to purchase advertisement product. The message and appeal made should be able to make positive impact on the consumers. The creativity develops new useful ideas which further fulfill the desired requirement. Creativity should focus the attention of the customer on the product and he must feel the urge to have that product for same benefit. This suggests that creative advertising should be able to create demand for the product when it is introduced for the first time. Some of the distinct creative ads impacted hard. VODAFONE’S Creation â€Å"The Zoozoo†: After successfully rebranding â€Å"Hutch to Vodafone† Vodafone Essar Limited, the India-based subsidiary of the global mobile network operator, Vodafone started expanding its presence in pan India. The new avatar of Vodafone is â€Å"Zoozoo† has created a new dimension of creativity. The Zoozoos advertising campaign highlighted the different value added service (VAS) offered by the company. This creative aspect got huge appreciation from the customer and they say you simply Love them and you just can’t ignore them. The Zoozoos were everywhere. The creative ad series of 30 TVCs, were Created by Ogilvy Mather for IPL Season 2. The Zoozoos Coffee Mugs and T-shirts became instant hit in the market. Prior to this what Vodafone did to show the transition from Hutch to Vodafone, ad agency OM launched a rather direct, thematic ad showing the trademark pug in a garden, moving out of a pink colored kennel symbolizing Hutch, and making his way into a red one (the Vodafone color). A more energetic, chirpier version of the ‘You and I’ tune associated with Hutch, plays towards the end, as the super concludes, ‘Change is good. Hutch is now Vodafone’. Public Awareness: A simple public awareness TVC shows a man manipulating a remote control toy car in an office set up. He receives a call and tries to answer it with continuing to manipulate the controls of the car. The car crashes. The message is clear and gets across with no extra layers. Driving while talking on a mobile can cause accidents. ‘IDEA’ Cellular: The ideas of Idea cellular campaign were worked really well. It has been an interesting and almost ‘off the track’ ride for the brand belonging to the Aditya Birla Group. This cellular service used its brand name â€Å"idea† and real social issues to successfully showcasing its message in the consumer’s mind. The campaign shows ugly reality in the social and political arena in India, it’s very unique and different combination of creative aspect, â€Å"What an Idea sir ji† campaigns raised issues related to Caste wars, Education for all, Democracy, health Campaign, ‘walk and talk’. The creativity of ideas worked well, while the team is well aware that most of the solutions it propagates in its ads may seem improbable, but at least it makes people think. The job is done if consumer also starts saying â€Å"what an Idea, Sirji!! There are many creative ads which made a direct entry into customer mind. Camlin’s Permanent Marker made a distinct effect on the consumer it leaves Lowe Lintas, devised a cool concept for the brand to advertise the product. This time this is OOH advertising, the simple but eye-catching hoarding, with the three cut-out men having mechanically-backed moving limbs, trying to wipe off the words written in bright red, also displays the product – the permanent marker. The category of permanent markers are a very low involvement, in such scenario also ad agency had done clutter breaking, and at the same time, something that brings out the essage clearly – here the message being ‘permanent’. † WHAT MAKES ADS TRAVEL GOOD OR BAD; A REALITY CHECK There are numerous factors play roles in determining whether advertisement travel well or poorly. Marketers need to test multiple markets to get a full understanding of an ad’s likely effectiveness, but it becomes equally imperative to understand what it takes to beat the odds and create a truly Creative Advertising. The combination of creativity and the characteristics of ads that travelled well are, Children, Celebrities, Music, Humor and Emotions. In India presence of Celebrities makes a big difference and this can work across markets. True to the phenomena that the famous celebrity can contribute to an ad travelling well but the ultimately success comes down to the power of good copy. Humor, this word will now be associated with advertising for a long time to come. Humor can work greatly well, probably because it was cracked not long ago by the advertising fraternity, Or probably because the otherwise fretting Indian audience feels largely pepped up with humor in ads, and therefore, there are more chances of an ad acquiring mind space. Whatever be it, it’s a formula which now everybody is trying hands on. Some ads are surely worth the effort. Particularly when it comes from visual and music, the examples can be ‘Happydent white’, and the great ‘Amul butter’ print series with â€Å"Amul girl† , ‘Fevicol’ ads, ‘Mentos’ , Vodafone ad Children in the ads can certainly help to travel well it is not simply the cuteness that adds to creative portability, but rather the child’s unique perspective and reaction to an event within the ads. An excellent example is â€Å"Dirt is Good or ‘Daag Achche Hai’† ad for Surf Excel, in which a brother â€Å"fights† the mud his sister fell into. And the recent on which shows a little boy pretending to be a dog in order to make his teacher, who has just lost her dog, smile. Of course, in the process his white uniform gets mud spattered and totally worthy of a Surf Excel wash. This one from Lowe Lintas tugs the heart strings. This campaign sticks to its ‘Daag Achche Hai’ premise. Bank of India showing kid with piggy bank is yet another creative scoop. At the same time advertising that generates an emotional response also has its own benefit, like it can help generate engagement and memorability and it can help the emotions transfer to the brand shaping the brand perception. Dove’s real beauty campaign is perfect example. CREATIVE ADVERTISING: IS THERE A STRONG NEED: Most brands in the same category deliver more or less the same functional benefits and answer the same needs of the consumers. With so many products on the market having the same function, the only way to position a product, service, or company differently from anything else in the same category is through creative development in advertising. Today traditional advertising is losing its sheen. The biggest problem with traditional media is that consumers today have lots of choice for ad avoidance. The fragmentation is very high and there is very less scope of customized message for all. The Indian consumer has changed if we focus on this issue there is a lot more on the menu to choose from. Now the message unlike the past is no longer a one way process. But public opinion is far more mobilized, they have immediate platform for expression. The expert believes that the creativity in advertising could never exist in isolation without a context. The success of final product completely depends on empathy and the relevance of message it intends to deliver. The trigger for ideas and insights must necessarily come from the environment. The new millennium is just decade old, advertising, which is about creating demand, also has undergone a complete transformation. Many things have changed and many things have stayed exactly the same in this industry. The media agencies have witnessed the tremendous growth in skills set. If one critically analyze, â€Å"advertising reflects the mood of the times. The simplistic inform-persuade-sell mode worked beautifully for a long time but once communication became sophisticated, technology entered, there was a paradigm shift. Multi-tasking became the order the day. It is not uncommon to see today’s kids on the mobile while hitting the net, right? So in this age of Youtube, Twitter and Facebook, advertising content has to keep pace. It can’t be as direct, naive and simplistic as it once was. The new-age consumer would dismiss it, straightaway. † For hard-core information and details about products and services that are in the hi-ticket category, the internet provides it all; one doesn’t have to completely depend on advertising. So the job of advertising today is to primarily push the brand in an endearing fashion that triggers the recall factor, and examples discussed indicates that ‘creativity’ stored better recall value. Unlike other businesses, advertising is ultimately a people’s business. Thus creative advertising that sells is the results of three ingredients: people, information, and environment. If you create the appropriate environment for creative people with right information, they can create great advertising. To make the right environment, Ad people must bond together as a ‘team’ not as individual. Therefore, creative advertising that actually sells is the result of ‘team work. ‘ This is one single most important characteristic of creativity in advertising business. Creativity resulting from ‘team work’, effectiveness and communication, these are the key factors in successful advertising campaigns. The Ad agencies must strive for balance between them. How many TVCs of toothpastes, soaps, creams, shampoos, of different companies could were differentiated from one another? Examples are many, all toothpastes promises white teeth fresh breath some shampoos promise Zero Hair Fall, another one promises Zero Dandruff and remaining guarantee strong, shine and strength. With creative ads they can certainly communicate it differently so as to create a distinct brand image in the minds of the consumer,† Consumers often remember and memorize the creative ads than the product; rarely any advertisement makes the product memorable. So understanding the various dimension of advertising creativity is important. To fully understand creativity, one would need to expose what factors are generally held to comprise it. Some dimensions are Novelty, Meaningfulness, Well Craftiness, Positivity, and Humor. How to cite Understanding the Value of Creativity in Advertising, Papers

Strategic and Operational Risks

Question: Discuss about the Strategic and Operational Risks. Answer: Introduction: In the current business domain, every business concentrates to gain higher competitive advantages from its initial stage, which in certain circumstances, lead them towards unfavorable or unexpected situations. This in turn might cause to excessive cash outflow, fraud, crime, vandalism, inefficiency in management among others. Apart from this, this kind of situations might also take place due to inefficient decision making process regarding marketing and production (Director Publications Ltd., 2012; ACCA, 2008). HIH Insurance Limited has currently experienced certain issues in maintaining the business effectively. The company is an outcome of merger between CE Health International and Winterthur Insurance Company. There are certain risks factors evident in the HIH Insurance Limited that majorly caused financial downturn. This can be illustrated on the basis of the insured areas such as marine, workers compensation insurance, natural disasters, film finance insurance, and aviation insurance that the company offered insurance facilities to its clients, which considered to be the areas of high risk. Recently, the company faced a huge loss of around $100 million from film financing. In addition to this, the company also acquired FAI insurance and as a result, it had to remit the insurance claims of the FAI clients, affected by the devastating hailstorm in Sydney. The typhoon in Florida in 1999 also made HIH to provide a huge amount of insurance coverage to the clients that caused loss in a large scale. Apart from this, the deregulation of the industry in California made an increased in the processing of insurance claims of HIH pertaining to workers compensation (Gay Simnett, 2015). The CEO of HIH insurance has intimated about the current financial position, wherein it is observed that the company had to sale its assets to meet the obligations of the insurance claims and had to pay a large compensation to the auditors and other consulting agencies. Another business risk that was associated with HIH can be regarded as the discontinuation of the practice of prudential margins and resorted to reinsurance process. As a result the company was unable to repay the money of the insurers in the process of claim settlements (ICT, 2007). Inherent Risk Inherent risks mostly cause due to misstatements or misinterpretations of certain facts in the financial reports. This kind of occurrences often evident while auditing due to the absence of internal control mechanisms for risk detection (ACCA, 2009; Delaney Whittington, 2009). The Australian Securities and Investments Commissions (ASIC) sentenced the CEO Mr. Jeffrey Lucy to jail for making alterations in the three financial transactions which amounted more than hundreds of millions. This offence was not favorable for the shareholder, as they were unable to gain knowledge about the actual financial position of HIH. In this regard, Mr. Williams, the auditor of HIH, also helped to omit the information on behalf of HIH in 1998 in which the operating profit before tax was stated as $92.4 million (Gay Simnett, 2015; ICT, 2007). Based on the stated facts, it is apparent that the company might face issues in generating money, which will affect the financial abilities of HIH. Apart from this, the company might also unable to maintain its goodwill in the market due to these kinds of unethical activities.Thus, it is observed that the level of inherent risks in HIH is comparatively high that can create dissatisfaction among the stakeholders and reduced the ability of the company to repay the claims to the clients at the international level. Legal Liability Relevant Court Cases Several court cases can be illustrated regarding the unethical activities evident in the company, which are also continuously neglecting the creditors and the clients. for instance, the case of Enron Scandal can be highlighted in this regard, wherein the investors lose their money and employees got terminated, as the CEO hidden the information of debts on the balance sheet. This occurrence led the company towards distraction and huge reduction in the stock prices of the company (The Accounting Degree Review, 2016). Similar situation has been evident in HIH in which the company included false information to attract customers in purchasing HIH shares. In this regard, it can therefore be affirmed that HIH failed to maintain a transparent relation with its clients, which Andersen can refer. Apart from this, the case of waste management company, Houston that was found to misrepresent its earnings can also be illustrated along with the misrepresentation of HIH, which clearly depicts a negative relation between the creditors and clients (The Accounting Degree Review, 2016; US Securities and Exchange Commission, 2002). Conditions for Negligence Action The HIH insurance company was found to breach the ethical codes that led the company to become insolvent. In this regard, the CEO of the company was found guilty for misguiding the stakeholders by providing false data in the financial reports. The misinterpretation of financial data and attracting customers by providing them false information are considered to be ethical violation that have been conducted by HIH based on which the stakeholders can take appropriate measures. In addition to this, nine senior executives of FAI and HIH was also found guilty for continuously repeating such unethical activities within the setting for which the customers or other stakeholders have to face huge loss (Gay Simnett, 2015). In these kinds of cases, the clients can take legal actions against the individual as well as the company for misinterpreting the information or misguiding them. Ethics Hire of Members from External Audit Firms The audit functions of HIH were maintained by Arthur Andersen from the initial stage. The relation between Andersen and HIH can be considered as the reason of hiring prior members for auditing as the company need not to concern about the unethical activities conducted previously as Andersen also supported such actions.. Thus, including prior members those have knowledge regarding the unethical actions and support the same will make the deal success and the company can continue accordingly (Rogers, 2010; Mishekary, Yaftian Cross, 2005). Advantages of Consulting and Audit Services The consulting services provided suggestions or possible actions in the areas of tax, technology, marketing and other strategic dimensions through which a corporate house can enhance its profitability. The responsibilities of auditing team are to evaluate the information provided by the company regarding its business operation based on which the team obtain an in-depth understanding on the company strengths, risks factors and future potential. Thus, the team can easily provide comparatively more effective suggestions or recommendations to the company in increasing its overall performance along with higher profitability and risk assessment. Conversely, in case of including different consulting firm, the team hardly have knowledge on the strategic planning, decision making or strategic priorities of the company due to which the recommendations might not provide expected outcome in long run (Verschoor, 2014; PWC, 2012). Concerning the scenario of HIH, it is stated that Andersen has detailed knowledge on the companys actual position and financial condition based on which he can recommend possible measures to overcome with the financial issues. Apart from this, the auditing team can also advices HIH to manage the operations of business in reducing the amount of taxes, which on the other hand helps in the decision making process, which in turn improve the quality of audit (ACCA, 2010). Ethical Violations From the provided case scenario, it is apparent that HIH consistently violated the ethical standards, which needs to be eliminated from the setting to maintain the business operation standard. HIH has consistently hidden the information regarding financial report or other operation related data, which depicts the actual situation of the company. In the insurance or any other business, the stakeholders must have the knowledge on the business operation, which has also not been followed by HIH. Thus, in this context, it can be stated that HIH has failed to maintain transparency within its work process as well as communication with the stakeholders along with the customers (Verschoor, 2014; Ernst Young, 2013; ACCA, 2010). CLERP and Ramsay Report Nowadays, majority of companies include several unethical activities to gain higher position in the market, which in turn put a barrier for the business domain in maintaining transparency. To mitigate this concern, certain actions can be taken on the basis of the recommendations provided in CLERP 9 and the Ramsay report (Deloitte Touche Tohmatsu, 2005). According to the report the auditors must be independent while performing auditing process and provide the results as per the ethical considerations. In addition, the team members need to be changed in every year as per the accounting standards and focused on the necessity of greater participation by shareholders. The auditors will purely concentrate on continuous need of disclosure and charge high penalties for violation of ethics (Robinson, 2003). Apart from this, as per the recommendations of the Ramsay report, it is suggested that retired auditors or working auditors cannot maintain contacts with the client companies, as indicated in the case with HIH (John Wiley Sons, 2016). Conclusion: Through the changes of the rules in auditing process, the audit firms can maintain transparency amid stakeholders and companies that will prevent to misrepresent the data that in turn affects the interest of the investors. Taking the references from the case scenario, insurance companies such as HIH will also not have to suffer for financial downturn in long run due to the changes in auditing process. References ACCA 2008, Strategic and operational risks, Technical, pp. 34-35 ACCA 2009, Audit risk, Technica, pp. 1-4. ACCA 2010, Consultation on audit firms providing non-audit services to listed companies that they audit, Think Ahead, viewed 24 August 2016, https://www.accaglobal.com/in/en/technical-activities/technical-resources-search/2010/january/audit-firms-providing-non-audit-services.html Daughtery, B Dickins, D 2008, The value of cooling off, Corporate Governance, pp. 30-33 Delaney, P, R Whittington, O, R 2009, Wiley CPA exam review 2010, auditing and attestation, John Wiley Sons, America. Director Publications Ltd. 2012, Business risk a practical guide for board members, A Directors Guide, pp. 1-72. Gay, G Simnett, R 2015, Auditing and assurance eervices in Australia, sixth Edition, McGraw-Hill Education, Australia. ICT 2007, Diploma in compliance insurance appendices, Diploma in Compliance, pp. 1-173. John Wiley Sons 2016, Ramsay Report recommendations into audit independence, Auditing, pp. 1. Judges of the Supreme Court of Canada and Australia 2016, Supreme court judgments, Decisions, viewed 24 August 2016, https://scc-csc.lexum.com/scc-csc/scc-csc/en/item/1511/index.do Morgenson, G 2005, KPMG settles with S.E.C. on Xerox audit, Business, viewed 24 August 2016, https://www.nytimes.com/2005/04/20/business/kpmg-settles-with-sec-on-xerox-audits.html?_r=0 Mishekary, S, Yatfian, A, M Cross, D 2005, Australian corporate collapse: the case of HIH Insurance, Abstract, viewed 25 August 2016, from https://link.springer.com/article/10.1057/palgrave.fsm.4770157 Parlow, D, S 2012, The prospects of a successful claim against auditors in fraud, Uploads, pp. 1-10. PWC 2012, Point of view auditors scope of services, Point of View, pp. 1-3. The Accounting Degree Review 2016, The 10 worst corporate accounting scandals of all time, Scandals, viewed 25 August 2016, https://www.accounting-degree.org/scandals/ US Securities and Exchange Commission 2003, SEC charges KPMG and four KPMG partners with fraud in connection with audits of XEROX; SEC seeks injunction, disgorgement and penalties, News, viewed 24 August 2016, https://www.sec.gov/news/press/2003-16.htm Verschoor, C, C 2014, Do consulting services threaten audit performance, Ethics, pp. 12-69

Holistic heal Essay Example

Holistic heal Paper Holistic health is maintaining good health by considering the well being of the spiritual and emotional factors along with the components that make up the physical body. The miraculous recovery of a patient from the hopeless condition that cannot be explained in modern medicine is spontaneous healing. The modern medicine compares physical body of a human being to a mechanical device. Man has spiritual and psychological components along with the physical body, and by simply considering the physical body one cannot give a correct explanation to spontaneous healing. The physical body is the microcosm of the universe and it has the innate ability to maintain and recover in a holistic nature. We will write a custom essay sample on Holistic heal specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Holistic heal specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Holistic heal specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Spontaneous healing can be explained with two metaphysical thoughts. According to the first theory the psychological abilities of an individual such as courage, faith, prayer, optimism and hope play a role in the process of spontaneous recovery. (Aldridge, David, 1993). In the second metaphysical thought a mental shift allows the healing process leading to recovery which can attribute to the grace of god. The visible, felt and the observable improvement of health irrespective of the treatment given are referred to as â€Å"the placebo effect†. The treatment or the medication given to a person with an intention that its effect would be inert or innocuous is placebo. According to some the effect of the placebo is psychological, which may be due to the belief or feeling of the person that he is improving. The psychological effect has its role in one’s body chemistry. The illness may take its natural course and the person may recover, and in that way the placebo effect may due to nature. When a person needs energy, he gets that energy through spiritual healing, and the holistic health of a person depends on the treatment on the body, mind and spirit, the harmonization of which gives a good health. The benefits of spiritual healing include peace of mind, self-confidence, and the capacity to give or receive unconditional love. Mechanism of spontaneous healing    Depression, anxiety, negative stress, trauma and emotion of the patient have a profound effect on the administered treatment. It is the emotions and the subconscious acceptance of the patient for the therapy. The body has a powerful healing mechanism, the connection between the mind and body is powerful. In the mechanism of spontaneous healing, opioids are released by the patient from certain areas of the brain. These opioids are released as result of certain thought processes, and the corresponding neurotransmitters are endorphins that are powerful in relieving pain. A patient with cancer may produce more amounts of interleukin II and interferon that destroy the malignant tumor cells. Every cell of DNA has the capability to produce anti-tumor drugs that can cure the disease in a very short time which is referred to as the spontaneous remission. It is the trust, happiness and the confidence of the patient that triggers the release of these drugs. The body cell has receptors for some of the chemicals in the synthetic drugs that make the drugs work. Majority of the positive results are due to the body’s own healing response. (Andreas Moritz, 2005).   Majority of the treatments to manage the symptoms of the disease irritable bowel syndrome favor a non-drug approach. The different mind/body treatments to the IBS include hypnotherapy, cognitive behavioral therapy, and a brief psychodynamic psychotherapy. These treatments have proven efficiency in the clinical trials. (Bruce D. Naliboff et.al,, 2007) The holistic theory of cancer states that the disturbance in the information system inhibits the body to transmit the required flow information due to the blockage at a particular location in contrast to the healthy body where all the cells communicate with each other and know exactly about their function. According to this theory cancer does occurs in particular areas of the body where the person earlier had emotional problems. It is important for a patient to know that the improvement in the quality of life results in recovery. The spontaneous remission of cancer occurs through the spiritual break through, which is being more alive, an individual knowing about one’s self, realizing the talents and the way of using these inherent talents. Recovering the human character and the purpose of life with conscious based medicine will induce the remission of the disease. (Soren Ventegodt, 2004). Human mechanism for the healing process is amazing, and it is necessary to encourage this process by all the available means. It is important to optimize the healing systems by the modification of the life-style, knowing about the facts associated with the food, environmental toxins, reducing stress, using vitamins and supplements. It is important for the patient to mange illness with trust confidence and realizing one’s self.   (Andrew Weil, 2005). Many patients were successful to overcome the hopeless situations and the positive thinking helped them for a spontaneous healing process. The refusal of the patient to accept that there is no cure for the disease, seeking the help from the friends, family and relatives on the new types of possibilities, a friendship with the healthy people who are professionals, moving away from the toxic relationships and moving to new places, which are the slow but constructive changes that help the patient for healing. Considering the illness as a gift drastically improves the growth and development of the personality of the patient. Being submissive or accepting the disease instead of fighting helps to activate the immune system. (Lee.E.W, 1997). Deficiency of the studies A number of studies were done on how a person can achieve a holistic health, on a variety of methods, systems, approaches, philosophies, and movements. All these studies are unable to clarify the simplicity of achieving the total health that misguides the people in providing an understanding of the health. There is no clear explanation of the idea of the concept that we can create our own reality. These ideas are supposed to be egocentric and are based on the fears, desires and insecurities. This approach ignores the combination of outside influences and the complex interior of the human body. These methods stress that expectancy of thinking good always gives life free of pain. Importance of the study The importance of the desire for the well being of the humanity on a global perspective is appreciated. Achieving the holistic health of the human being is a problem that requires a deep investigation. The well being of the humanity depends on the inner well being and the harmony of the individual. It is our responsibility to create a better world not only for us but also for the future generations. It is the desire of the humanity to experience a life filled with joy, and pleasure that are achievable by a balanced state of metal- physical- emotional and spiritual state. Purpose of the study The main purpose of my study is to make the people understand the concept of   holistic health and the components of the holistic health with an intention to empower people with holistic health. It is the interpretation of the psychiatrists that there exists a relationship between the religion/spirituality and health. They address the issues of religion and spirituality in their clinical encounters. Conclusion: A majority of the psychiatrists stress the importance of the religion/spirituality at a functional level. Psychiatrists are more comfortable than the physicians to address the issues of religion/spirituality at the clinical settings. Future studies: It is important to study the negative emotions that inhibit to know about the inner emotions that play an important role for the healing process. There is a need to resolve the negative emotions that arise from the spirituality, which is a subconscious way of detoxification through the process of abreaction. According to one theory there is a correlation between the spiritual crisis and mental illness, and psychologists openly incorporate spirituality into the treatment process, it requires a deep study while incorporating the spirituality in the treatment protocol. There is a need to clarify on the outcome of healing and the mechanism that initiates the healing process. This study focuses on the interaction between the mind and body and non-drug approach to manage the symptoms of irritable bowel syndrome. Conclusion: It is important to recognize the concept of connection between the mind and body and including the physiological aspects in the treatment process will do good for the patients of IBS. According to this study it is important to manage the illness with stress management techniques, self-esteem, self- empowerment, mindfulness and acceptance. Future studies: The study needs to concentrate on the root cause of the disease. A data that supports the mechanism that initiates healing is required. There is a need to discuss on the thought process that initiates healing, and a need for discussion on the role of patient in desiring a change that initiates the healing process. References Aldridge, David, Ph.D.,( 1993) Is There Evidence for Spiritual Healing, Advance,The Journal of Mind-Body Health, Vol. 9, No. 4 Andreas Moritz,2005, Timeless secrets of health and rejuvenation. Ener-Chi wellness Center LLC publications Andrew Weil, (2005), Spontaneous Healing: How to Discover and Embrace Your Bodys Natural Ability to Maintain and Heal Itself Bruce D. Naliboff et.al, (2007) Mind/Body Psychological Treatments for Irritable Bowel Syndrome Evid Based Complement Alternat Med. Vol, 5(1): pp. 41–50. Lee.E.W,(1997), spontaneous healing, PLIM report, Vol.26, No.5, Soren Ventegodt (2004), Clinical Holistic Medicine: Induction of Spontaneous Remission of Cancer by Recovery of the Human Character and the Purpose of Life (the Life Mission) The Scientific World   Journal , vol. 4, pp. 362-377

AIDS symtoms essays

AIDS symtoms essays The symptoms of AIDS are primarily the result of infections that do not normally develop in people with healthy immune systems. These infections are termed "opportunistic infections." Patients with AIDS have had their immune system destroyed by HIV and are susceptible to such opportunistic infections. The general symptoms are fevers, sweats, chills, weakness, and weight loss. Some other ones are loss of energy, weight loss, a thick, whitish coating of the tongue or mouth that is caused by a yeast infection and sometimes accompanied by a sore throat. There is also an easier chance of bruising, a continuos deep dry cough, and an increase in loss of breathe. These symptoms however may not necessarily mean that you have AIDS. The best way to fully be sure that you have AIDS would be to go see a doctor. It may just be that you have a very bad cold. Yet people normally will have HIV for years before they fully develop AIDS at which point they should be aware of it. There are however for main stages of HIV/AIDS. This is how people normally develop AIDS: This is when people first contract HIV/AIDS. This stage may last about three (3) months and in some rare cases, as long as a year. Now a process to produce anti-bodies symptoms of infection. This stage may last for years. At this stage, people show signs and symptoms of infection. This stage may last for years as well. Immune system cells are severely depleted. Now the body enters full blown AIDS. At this point the bodys Immune System is completely destroyed. So now more diseases easily spread to the victim. However children get more symptoms which are also complications within them selves. Some of these symptoms are: ...

Costs and Benefits of Involving Employees in Decision Making Essay

Costs and Benefits of Involving Employees in Decision Making - Essay Example This presents a wide range of both challenges and benefits, and involves a new way of thinking for many organisations. The level that employees are involved in decision making differs substantially between different organisations. In some cases, the aim is to give employees a voice, but no significant role in the process of decision making, while in other situations, employees have a substantial influence in the way that the organisation is managed and the decisions that are made . Within the European Union, the most common type of employee voice program that is being used is that of indirect voice. This involves the use of collective representation of employees such as through unions or similar structures . However, the involvement of unions continues to decrease worldwide, and employers are turning to other means to understand the desires of their employees. Although involving employees in decision making in a business gives many benefits, such as increased loyalty and efficiency, there are also associated costs. As a term, employee voice can be defined as the way in which employees can express their opinions in regards to decision-making, constructive ideas and work activities that result in change within the company that they are a part of . A more broad definition considers not only employee input in the area of decision making, but employees ‘speaking up’ in any circumstances . For the discussion that follows, the first definition given will be used. It is based on the idea of employees being able to have a ‘say’ in the operation of the company, to feel involved and to feel like their opinions are relevant to the company . In many ways, employee voice can be considered as allowing for a type of democracy to occur within the work place . Two key elements of this are employee involvement and participation. These two terms are treated as the same in many research papers on the topic; however, they have significantly different meanin gs. For employees to be involved in business decisions means that they are kept informed of what decisions are being made, the reasons for these decisions and they suggestions may be listened to. However, the employees generally have little power, and for the most part their decisions are ignored. In contrast, participation means that the employee has an active role in the business decisions, such as having an employee representative on the board or having employees being involved in focus group when major decisions are being made. In these circumstances, the employees have more power, and their opinions can result in actual change in the company. Traditionally unions have been considered a means of voicing the interests of the workers to their employers, particularly in terms of pay, rights and in the case of workplace disputes. Unions are prevalent across industries and countries and their influence can be disruptive to companies such as through strikes and other forms of collecti ve action. Within Ireland, a study found that approximately half of all employers recognised a union within their workplace, and around 38% of employees were involved in a union. This differed significantly across sectors. In the private sector, less than one third of all employees were members of a union and only 44% of businesses recognised a union. In contrast, within the public sector, 91% of businesses had a union and more

Radio sounds Research Paper Example | Topics and Well Written Essays - 1500 words

Radio sounds - Research Paper Example ENSO is a periodic climate pattern that occurs across the Pacific Ocean, primarily on the tropical band. The southern oscillation refers to the differences on the tropical part of the Eastern Pacific Ocean. The cooling down of the southern oscillation (or oceanic phase) is termed La Nià ±a and the warming up is called El Nià ±o. Southern Oscillation also refers to air surface pressure on the tropical part of the Western Pacific Ocean. These two variations occur by pairs: El Nià ±o, or the warm oceanic phase, is accompanied by high air surface pressure in the Western Pacific and the La Nià ±a, or the cold oceanic phase, is accompanied by low air surface pressure, also in the Western Pacific. These differences and oscillations can cause extreme weather conditions such as floods and droughts. This occurs in different parts of the world. The countries that are mostly agricultural, like most Third World countries along the Pacific Ocean that depend of crops for food and fishing, are the ones that are mostly affected. However, the popular term of ENSO is just El Nià ±o, or Little Boy in Spanish. This is because the people in South America observed that the phenomenon occurs around Christmas, and the Little Boy refers to Jesus Christ. La Nià ±a is called so because it is opposite the meaning of El Nià ±o. La Nià ±a means Little Girl in Spanish. Sometimes, it is called the â€Å"anti-El Nià ±o.† The La Nià ±a phenomenon is usually preceded by El Nià ±o. During La Nià ±a, the sea surface temperature in the tropical part of the Eastern Pacific Ocean would be lower than the normal value by 3 to 5 degrees Celsius (as opposed to El Nià ±o having high surface temperatures, in which the temperature of the waters increases by 0.5 degrees Celsius). If the temperature drop occurs for five months straight, that can be called La Nià ±a. The El Nià ±o phenomenon occurs longer from nine months to two years! La Nià ±a is not as famous

The Importance of Being Earnest Essay Example | Topics and Well Written Essays - 250 words

The Importance of Being Earnest - Essay Example In this case, Jack is portrayed as an emotional (Wilde, 54). In addition, the second comparison that shows a large difference between the play and the film concerns timing and passage of time. The story is covered within a course of three days which represents a day for each play. In the initial act, the readers are introduced to all the actors except of Miss Prism, Cecily, and Mr. Chausable. In this act, the film and the story show Jack proposing to Cecily and having her mother objecting the proposal. In the story, act two shows new characters such as Chausable, Cecily, and Miss Prism. However, in this case, the film does not separate the acts and the introduction of these new characters is done earlier that they were presented within the story (LightShadeMovieV, n.p). Act three in the story shows that a happy ending is inevitable as Cecily and Algernon get married. The film also has a similar ending but various flashbacks that lack in the story – an example is the dialogues between Jack and Earnest concerning Lady

The Hewlett Packard Economic Analysis Business Essay

The Hewlett Packard Economic Analysis Business Essay Hewlett-Packard is the worlds largest technology company. Based in Palo Alto, California, HP maintains segments that cross sectors such computing hardware (printers, personal computers, servers, and storage), software, cloud computing services, IT infrastructure, and connectivity products. HP offers its products to over 1 billion customers in over 170 countries. HP has roughly 332,000 employees worldwide. The company ranked No. 10 in the Fortune 500 rankings, and its revenue for 2012 was approximately $120.4 billion (Hewlett-Packard Development Company, L.P., 2011).   Hewlett-Packard was one of the first technology based businesses in Silicon Valley. HP was founded by Stanford graduates David Packard and William Hewlett. They began the company, in 1939, in a garage next to Packards home in Palo Alto, Calif. As the company grew, the founders based the organizational structure on an informal, non-hierarchical culture (Hewlett-Packard Development Company, L.P., 2011). In order to foster and environment of innovation, they allowed engineers to access tools and parts after hours. Hewlett-Packard Company (HP) is a provides numerous products, technologies, software, solutions and services to private consumers, businesses of all sizes, including the Government, health and education sectors. Its operations are organized into seven divisions including the Personal Systems Group, Services, the Imaging and Printing Group, Enterprise Servers, Storage and Networking, HP Software, HP Financial Services and Corporate Investments. HPs offers products for personal computing, customer services, infrastructure technology, business process outsourcing, application development and support services, and imaging and printing products. Since HP extends across numerous IT markets, it has numerous competitors in each Market. For instance, in the personal computing market Apple and IBM offer very similar products and would be considered direct challengers. In the printing sector, direct competitors are Epson, Cannon, and Lexmark. In the server sector, again IBM is direct competition along with Dell. Overall, HP had a 3.3% market share in the IT market. That number is based on industry wide revenue figures for 2012. HPs 2012 revenue was $123 billion out of roughly $3.79 trillion spent within the industry worldwide (Hewlett-Packard Development Company, L.P., 2011). In comparison, the No.1 vendor was Apple Inc. with revenues of $149 billion and a 3.9% market share. (Hewlett-Packard Development Company, L.P., 2011) (Hernandez, 2012) (Hingley, 2012) According to the course text, the concept of  elasticity involves the percentage change in one variable associated with a given percentage change in another variable (Hirschey, 2009, p. 170). Elasticity relates to the principles of supply and demand. When something changes in a market, elasticity conveys how much other elements will change. For instance, price elasticity conveys the amount of impact a change in price will have on consumer willingness to buy that item. If prices rise, the law of demand dictates that the quantity demanded will decrease. Price elasticity of demand points out how much the quantity demanded decreases. Elastic demand means that the consumers of that good or service are highly sensitive to changes in price (Tuck, 2013). Typically, a good or service which is not a necessity or has multiple substitutes has elastic demand. Inelastic demand has the converse meaning and indicates that consumers are not highly sensitive to price changes. Price elasticity of a product is calculated as the percent change in the quantity demanded of a good divided by the percent change in the price for that good (Tuck, 2013). A result greater than one means that the product is elastic and that demand is highly sensitive to changes in price. Elasticity less than one means that a product is inelastic and price change will have a minimal impact on the quantity demanded. HP is a technology and hardware company. Any consumer that has been to an electronics store knows that there are a tremendous amount of hardware and software options available. There are numerous competitors that offer similar printers, computers, servers, and software packages. In addition, the technology market is rapidly evolving and new products are being consistently released onto the market. This drives short life cycles for products and rapid obsolescence. Though, technologies have become a necessity worldwide, consumers are extremely price sensitive due to the high number of alternative products available. These factors drive a high level of elasticity in the technology sector, which impacts many of HPs products. Regression analysis is statistical technique that describes the way in which variables are related to one another (Hirschey, 2009, p. 85). This type of analysis is commonly used to identify demand, cost, and profit relations. For the purposes of this assignment, the regression analysis can be used to demonstrate the relationship between total sales, employment rates, and personal income levels. Sales Levels (Revenues Fiscal Year 2012) Unemployment Rate Personal Income (Monthly) Oct-11 $32,122,000.00 8.5 $3,044.00 Jul-12 $29,669,000.00 8.2 $3,088.00 Oct-12 $29,959,000.00 7.9 $3,088.00 (Bureau of Labor and Statistics, U.S. Department Of Labor, 2010) In order to accomplish this, the equation: Sales Levels (Y) = a + b1*Personal Income + b2*Unemployment Rate + e y = 230100 + -966.671 + -62.3412 Based on the analysis that has been done to this point, it appears as though software revenue grew 14% year over year with a 27.2% operating margin. Software revenue was driven by 9% license growth, 9% support growth, and 48% growth in services. HP Financial Services revenue grew 1% year over the year. However, there was a decline in other aspects of the business as the personal systems, printing, and enterprise server and storage, as revenues declined in each of these areas. The technology market and these statistics indicate that HP should continue to develop its software and financial services divisions. These aspects of the HP organization have demonstrated growth and the company should continue to move toward expanding in these sectors. Despite declining revenues, HP is still a leader in the hardware market as well. The company may want to leverage the software division and work toward integrating more of the licensed software into the hardware products. For example, the HP server and storage division could incorporate HP software bundles, used to drive the technology, at a reduced price. This would make the hardware more lucrative to enterprises and personal consumers. Instead of purchasing software and services from a competitor, a more cost effective, all-in-one solution could be bundled by HP. Apple Inc. has become a dominant competitor in the technology market. They have accomplished this with an emphasis on design, not hardware. HP should also make an effort to replicate the Apple model to a certain extent. They need to place resources into the design and innovation of new products. The technology market demonstrates a high level of price elasticity. So, HP needs to push towards well designed products that provide unique and cutting edge tools for users. Any edge that the company can gain without increasing prices will ultimately improve their bottom line.

Hamlet’s Gentle Ophelia Essay -- The Tragedy of Hamlet Essays

Hamlet’s Gentle Ophelia  Ã‚        Ã‚  Ã‚   William Shakespeare created a gentle little creature in the character of Ophelia in the tragedy Hamlet. Her strange misfortunes, as well as other circumstances, make her life an interesting one to explore in this essay.    Ward and Trent in The Cambridge History of English and American Literature maintain that Ophelia is interesting in herself, aside from her relationship with the hero:    Of Ophelia, and Polonius, and the queen and all the rest, not to mention Hamlet himself (in whose soul it would be absurd to attempt to discover new points here), after this we need not say anything. But it is observable that they are not, as in the case of Coriolanus, interesting merely or mainly for their connection with the hero, but in themselves. (vol.5, pt.1, ch.8, sec.16, no.55)    Helena Faucit (Lady Martin) in On Some of Shakespeare's Female Characters reveals the misunderstood character of Ophelia:    My views of Shakespeare's women have been wont to take their shape in the living portraiture of the stage, and not in words. I have, in imagination, lived their lives from the very beginning to the end; and Ophelia, as I have pictured her to myself, is so unlike what I hear and read about her, and have seen represented on the stage, that I can scarcely hope to make any one think of her as I do. It hurts me to hear her spoken of, as she often is, as a weak creature, wanting in truthfulness, in purpose, in force of character, and only interesting when she loses the little wits she had. And yet who can wonder that a character so delicately outlined, and shaded in with touches so fine, should be often gravely misunderstood? (186)    Ophelia enters the play with her ... ...s 6.1 (May, 2000): 2.1-24 .    Pennington, Michael. â€Å"Ophelia: Madness Her Only Safe Haven.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. of â€Å"Hamlet†: A User’s Guide. New York: Limelight Editions, 1996.    Pitt, Angela. â€Å"Women in Shakespeare’s Tragedies.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint of Shakespeare’s Women. N.p.: n.p., 1981.    Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html No line nos.    Ward & Trent, et al. The Cambridge History of English and American Literature. New York: G.P. Putnam’s Sons, 1907–21; New York: Bartleby.com, 2000 http://www.bartleby.com/215/0816.html      

How Does Arthutr Miller Create Tension and Conflict Between John and Elizabeth Proctor at the Start of Act 2

†The Crucible,† is a 1952 play written by Arthur Miller as an allegory of Mcarthyism. The play follows a theocratic society in which the church and the state are one, and reputation plays an important role in Salem where private and public moralities are the same. In act one, the secret affair of John Proctor and Abigail Williams was revealed that led to conflict between John and his wife. Divorce was not permitted in the late 16th century, hence, the Proctors had to maintain their marriage causing discord within the Proctor household.At the start of Act 2, Miller creates a tense atmosphere of animosity portrayed by John and Elizabeth Proctor in their lack of affection, awkwardness, appraisal and guilt leading to affliction. In the beginning of Act Two, Miller portrays the tension in the Proctors house by the awkward atmosphere between John and Elizabeth when John returns home late. John is desperately trying to maintain a light atmosphere in the house by complimenting El izabeths cooking saying that † It's well seasoned,† although we know that in fact it is John who in attempt to conceal Elizabeths bland cooking, had seasoned it himself.The author makes the audience feel the lack of natural affection between the Proctors by their forced attempts to please each other. Throughout their conversation, John tells Elizabeth that he is planning to buy George Jacobs heifer, saying † I mean to please you Elizabeth,† as he tries to mend their relationship and seek her forgiveness. However, it is obviously hard for her to welcome his attempts as he have had an affair with Abby, and her actions towards him are detached.It is clear that the atmosphere in the house is blank and tense, by Millers constant use of questions and short replies. In addition, the tension between John and Elizabeth Proctor is accentuated by Elizabeth's distrust and suspicion towards John, based on her knowledge on the affair between John and Abby. Elizabeth questi ons John's honesty when he told her he had been alone with Abigail saying † why, then, it is not as you told me,† bearing down on him for lacking to mention this part altough the audience knows it was just a brief encounter.Furthermore, Elizabeth constant judgements lead to John's critisism of her where he cannot keep conceal his anger towards Elizabeth's judgement. After Elizabeth confronted John about still having feelings towards her, John had warned her † You will not judge me anymore Elizabeth. Let you look to your improvement nefore you go to judge your husband anymore. † This shows that although John is trying desperately to please Elizabeth , he cannot do so when she is constantly judging him about his affair with Abigail.Consequently, much of the conflict between John and Elizabeth, Miller portrays through John's guilt over the affair. The audience feels that Elizabeth's knowledge of the affair, makes John feel judged. Elizabeth questions John about his feeling for Abigail saying †John, if it were not Abigail that you must go to hurt, would you falter now? † Elizabeth's judgement leads John to struggle to regain his dignity and trust before his wife.After Elizabeth had suggested John had yet some feeling left for Abigail, John replies by saying † I come into a court everytime I come into this house. † We are shown that John feels judged by Elizabeth every time he comes home that leads to his struggle to acquire Elizabeth's forgiveness, and retain his dignity before her. In act Two, John tells Elizabeth that † I confessed. Confessed! Some dream I had must have mistaken you for God that day,† revealing that he had confessed to her about the affair and almost expects her to give him some recognition for that.At the end of the scene, the astricted atmoshere remains within the couple when John pleads to Elizabeth, saying † Let you look sometimes for the goodness in me, and judge me not,† to which she replies † I do not judge you. The magistrate sits in your heart that judges you. † By this we are displayed Elizabeth's feeling towards John's accusation towards which she reveals to John that it is not her that he is being judged by, but in fact his quilty conscience over the affair.In Conclusion, the audince feels tension and conflict between John and Elizabeth in act two through Miller's use of scenes of frigidity, lack of natural affection, constant use of questions and short replies,Elizabeth's suspicion and distrust of John and their constant judgement of each other . This scene plays an important role to the events that were building up in Salem, as the conflict in their household can almost represent the hysteria that was building up in Salem at that time with constant suspicions, distrusts and judgement.

Nuturing Charge Nurse Example

Nuturing Charge Nurse Example Nuturing Charge Nurse – Article Example RAPID CRITICAL APPRAISAL CHECKLISTS s From the study, it was found that the question of study was relevant since the question was of high quality regarding the clinician’s practices. Case control studies were also relevant to the study. It involved nurses who had already developed the outcome of interest. Data was then collected concerning the influential factors that led to the outcome. It was qualitative and quantitative test of nurturing charge nurse for future leadership roles. Cohort studies were included in this study and they involved 3 focus groups with experience in working in small hospitals with less than 300 beds. The focus group was similar in size habit with similar background and views. This was aimed at eliminating bias (Patricia A. Patrician, 2012).Randomized clinical trials were done for this study. Conventional content analysis described by Hseih and Shannon theories were used in analyzing the data. There was a clear systematic review of the clinical interve ntions studies since these involved randomly selected nurses. The study design was also appropriate for the research question. The study was having a high degree protection against bias. Moreover, the study addresses the key potential sources of bias. There was sufficient information with regard to qualitative evidence for the study. Most of the conclusion and discussion was drawn from the study. There was a particular standardized protocol use with the systematic review to identity.Evidence based clinical practices were available from the study. This was verified in terms of the roles of the nurses in the management process. ReferencesPatricia A. Patrician, D. O. (2012). Nurturing Charge Nurses for Future. THE JOUR N A L O F NUR S I N G A D M I N I S T R A T I O N , Volume 42, Number 10, pp 461-466.

How to Find the PHP Document Root

How to Find the PHP Document Root The PHP document root is the folder where a PHP script is running. When installing a script, web developers often need to know the document root. Although many pages scripted with PHP run on an Apache server, some run under Microsoft IIS on Windows. Apache includes an environment variable called DOCUMENT_ROOT, but IIS doesnt. As a result, there are two methods for locating the PHP document root. Finding the PHP Document Root Under Apache Instead of emailing tech support for the document root and waiting for someone to respond, you can use a simple PHP script with getenv (), which provides a shortcut on Apache servers to the document root. These few lines of code return the document root. Finding the PHP Document Root Under IIS Microsofts Internet Information Services was introduced with Windows NT 3.5.1 and has been included in most Windows releases since then- including Windows Server 2016 and Windows 10. It does not supply a shortcut to the document root. To find the name of the currently executing script in IIS, begin with this code: print getenv  (SCRIPT_NAME); which returns a result similar to: /product/description/index.php which is the full path of the script. You dont want the full path, just the name of the file for SCRIPT_NAME. To get it, use: print realpath(basename(getenv(SCRIPT_NAME))); which returns a result in this format: /usr/local/apache/share/htdocs/product/description/index.php To remove the code referring to the site-relative file and arrive at the document root, use the following code at the beginning of any script that needs to know the document root. $localpathgetenv(SCRIPT_NAME);$absolutepathrealpath($localPath);// fix the Windows slashes$absolutepathstr_replace(\\,/,$absolutepath);$docrootsubstr($absolutepath,0,strpos($absolutepath,$localpath));// an example of useinclude($docroot./includes/config.php); This method, although more complex, runs on both IIS and Apache servers.

Emerging Technology Case Studay Study Example | Topics and Well Written Essays - 750 words

Emerging Technology Studay - Case Study Example Today, the major challenge of security officers is what to do with hypothetical attacks? Basically, these security attacks differ from using modern and innovative ways and tools of using standard weapons to making use of extraordinary technologies such as lasers to launch attacks. In this scenario, it is the responsibility of security planners to derive organized and justifiable ways to make a decision which hypothetical or unusual threats to worry about and how to prioritize among them (Jackson & Frelinger, 2009). This paper discusses some of the major security risks associated with cloud computing. This paper will also suggest the ways to deal with these issues. Cloud Computing Risks and Solutions Without a doubt, cloud computing is not only changing but also modernizing the way information technology (IT) is used in organizations today. Additionally, the acceptance and implementation of cloud computing are absolutely accelerating and much of this is being directed by always increa sing requirements for organizations to be more flexible and reliable in addressing varying IT needs (Cervone, 2010; Alter, & Harris). Thus, the idea of our medical organization to move its IT support functions to cloud computing is feasible and effective but there are certain risks associated with this transfer. In this scenario, the major problem that our medical organization can face is that clouds are hosted and maintained globally, hence, the tools, applications and data need to comply with the laws and regulations of the host country. For instance, a number of Canadian states have acknowledged it against the law for applications in their state to be hosted in the USA for the reason that the data would then put through laws of the Patriot Act. In the same way, many tools and applications in the USA cannot be hosted out of the country due to limitations in the export of computer system technology (Cervone, 2010; Alter, & Harris). In addition, due to this, the concern in which cou ntry the cloud is located and maintained is significant to take into consideration in the perspective of concerns associated with conformity, auditability, and eDiscovery. In view of the fact that the cloud computing is a distinction in computer outsourcing, our medical organization will need to have a high degree of self-assurance in the security actions, measures and protocols of their cloud computing supplier. Additionally, our medical organization can face a wide variety of issues related to HIPPA, FERPA, PCI, GLBA however it depends on the nature of the applications and hosted location of the cloud. In this scenario, technologists have already identified and categorized a wide variety of data protection and privacy risks that organizations face while using cloud computing. For instance, in case of our medical organization it is possible that its data can be accessed by hackers, released accidentally, mixed with data from their cloud suppliers’ other customers. Moreover, our medical organization must make sure that its cloud supplier can deal with any requests for information associated with authoritarian or constitutional issues (Cervone, 2010; Alter, & Harris). In order to deal with cloud computing risks our medical organ

The goverment should make the guns illegal -Con PowerPoint Presentation

The goverment should make the guns illegal -Con - PowerPoint Presentation Example As such, the rates of criminal activities associated with guns will reduce as much as possible. This may be critical in ensuring safety, peace and developments in the country, thereby translating to strong economy. There are several reasons to support the issue of making the guns illegal. It is of crucial importance to note that ownership of guns is closely associated with criminal activities. For instance, most criminal activities like robbery, rape as well as suicides are always eased through the use of guns (Streissguth, 74). Making the guns illegal is the safest bet to thwarting issues of insecurity. Making the ownership of guns illegal is essential since it will reduce the chances of criminals, school bullies as well as other hooligans from accessing guns. This will prevent massive fatalities associated with such acts. Making the guns illegal limits the possibilities of guns being in the hands of children (Lott, 75). This helps in limiting the chances of gun bullying that may result to deaths of innocent individuals. In addition, the restriction to gun ownership will greatly reduce the chances of people committing passion suicide following situational stresses (Whitney, 57). Therefore, any move to make the guns illegal is critical in managing, preventing as well as minimizing such crime related activities involving the usage of guns. This is crucial in bringing peace as well as safety to the lives of individuals. This follows that illegalizing of guns is key in heightening security issues as well as minimizing criminal related activities involving the use of

Leveraging IT and a Business Network by a Small Medical Practice Essay

Leveraging IT and a Business Network by a Small Medical Practice - Essay Example The case is about Eastern Cardiology Services (further - ESC), which has been founded by Dr. Jeff Curtin with the aim of providing high-quality medical services on the private grounds in the sphere of cardiology. His aim was to create a small enterprise, which will combine the service delivery with the use of advanced computer technologies. The key issues, existing in the company at the very beginning of its operation were the following: 1. The firm had to achieve high level of quality, through the understanding, that often the quality if information delivered to the patient could become a matter of his life-or-death. The issue in this relation was that the small firm like ESC could not afford implementation IT in combination with medical services through trial and effort, as it was usual for large companies. 2. The second issue was related with the fact that the newly opened enterprise had to prove the accuracy of the records given to the patients. As far as the information had to be easily retrievable the newly developed IT had to be connected with the medical equipment for medical investigation - this was a serious matter to resolve. Among the issues, which the enterprise had to face and resolve, were the issues related to the necessity of aligning corporate management with IT use. Thus, it is seen that the main issue, though described here through several separate key problems, are certainly connected with the necessity to implement IT technologies into all spheres of the ESC activity - both directly and indirectly connected with the medical service delivery. These issues are the result of understanding that for SME to survive in the area of medical service delivery, something new and unique should be invented, to distinguish them from the large medical establishments, which mainly display a kind of 'line production' service delivery. One more important issue here was making each consumer feel unique and exclusive, and receive the best service through the IT which the enterprise uses. 4. For the development of the IT necessary to be used in the enterprise, it was important to find the research opportunities, which would satisfy financial demands of stakeholders and result in general improvement of the ESC operation. 5. The management of the enterprise had also to understand that as soon as the IT system was developed, it would have to be constantly improved, as in the process of its implementation and operation new limitations were going to be displayed and thus eliminated. The problem there was that this process needed constant financing, which had also to be agreed with stakeholders. 6. Finally, it was of course necessary proving the benefits of IT implementation to the stakeholders. Thus, in identifying the key problems of the enterprise at that time, it is clearly seen, that the principal strategy developed by ESC was aimed at implementing IT, as the key to its success in delivering medical services. Though the enterprise understood the necessity for such actions, but many factors were simply forgotten

The Opening Two Chapters of the Lord of the Flies Essay Example for Free

The Opening Two Chapters of the Lord of the Flies Essay When William Golding introduce the three main characters of the first two chapters, they seem to be stuck on an unknown island with no adults to look after them. Ralph, Piggy and Jack are their names. Ralph is a fair-minded boy who is ready for action. He is very wise as he often comes up with good ideas. He is immature compared to Piggy. Piggy is more determined and eager. In chapter one, he is very eager to find any other living being on the island. When Jack comes into the story you find that he is very aggressive and quite competitant. He is not fair-minded the way Ralph is and he is eager to be a chief and take charge of things. Through the essay I will discuss the leadership qualities of the three characters and I will argue that none of the them are capable of being a good leader on their own, but if they were to work together then maybe they could reach some succession Ralph, who is one of the three main characters, is the first person to be introduced on the island. One of the positive leadership qualities of Ralph is that he is very confident. This was the voice of one who knew his own mind. To be a leader, confidence is very necessary because if you have to stand up infront of people, you wont feel ashamed or scared! Piggy does not seem as confident as Ralph as he tends to hesitate when speaking in large crowds. Piggy glanced nervously into hell and cradled the conch. Jack, like Ralph, is confident too. Ralph and Jack are the ones who normally speak up whereas Piggy is the one who sits and listens. Ralph being as wise as he is, comes up with good ideas. We ought to draw a map. As Ralph is chosen as leader instead of Jack, he always shares his ideas with the rest of the group. I think that a good leader should come up with good ideas, as this is how the group will come to success and actually get somewhere. So really a good leader should be a team player. Like Ralph, I dont think that Piggy and Jack are team players. Even though Piggy is friendly to others he is not really a team player because he does not mix in well with others because of his problems. I think that Jack is too dictatorial to be a good team player. By reading the first couple of chapters, I found out that Ralph is basically the popular one of the group. Ralph counted. Im chief then. He had the most hands up out of the group when they were electing chief. So this does mean that he is popular. If a leader does not have any popularity then no one would listen to them. As Ralph is elected leader he tries to be fair and democratic. He allows Jack to be leader of the hunters when he himself is chosen as leader. Although Ralph has got good physical features and good leadership qualities, you could see now that he might make a boxer, as far as width and heaviness of shoulders went, but there was a mildness about his mouth and eyes that proclaimed no devil, he also has some weaknesses. I think that Ralphs immaturity can get in the way of his leadership. He always wants to have fun and is hardly serious about anything. Whilst were waiting we can have a good time on this island. A leader should take things seriously to get things done right, and on time. But having said all this, if you put Ralphs immaturity and his seriousness together, they kind of balance. So strictly speaking, Ralph has a got a balanced personality. I think that Jack and Piggys personality is not balanced like Ralphs is. I think that maybe theyre more on the mature and serious side. After Ralph is introduced in the story as the boy with fair hair, Piggy comes into the story. He makes his entrance by calling to Ralph. Hi! it said, Wait a minute! This quote indicates that Piggy wants to get noticed by Ralph. This shows that Piggy likes to be noticed although in the story this does not happen many times. Unlike Ralph, Piggy is more determined and eager, so a leader should be because I think that determination is what mostly brings people to success. In the first chapter Piggy is very eager to find anyone else living on the island. He comes up with different ways in which to manipulate Ralph into helping him do so. I expect theres a lot more of us scattered about. When Piggy and Ralph find the conch, Piggy comes up with a very good idea to call the others. He told Ralph to blow in it. This is a sign that Piggy does have a good leadership quality: he can come up with good ideas, like Ralph. Piggy is also very kind and friendly. This is a very necessary quality. If a leader is not very friendly, like Jack, then nobody would like them and enjoy having them around. Let him have the conch! shouted Piggy. This is where Piggy allows the little boy to have the conch so he could speak. As we know by reading the first couple of chapters, Piggy is quite mature compared to Ralph. Like kids! he said scornfully. Acting like a crowd of kids! When Piggy says this, he tries to imply that the rest of the boys are acting like kids and he is the only mature one around. Piggy can also be calm about things and very sensible at times, these are the good leadership qualities that could make him a good leader. But besides all this, when you read chapter two, you learn that Piggy has got a very quick temper. This is a very negative leader ship quality to have. Piggy lost his temper. Also, Piggy can be sarcastic. Sarcasm does not sound very polite the way Piggy sometimes uses it. You got your small fire all right. And again it is quite a negative leadership quality to have. Besides all the leadership qualities necessary to be a leader, Piggy does not have very good physical features. A leader should be strong and practical and very healthy. Piggy is neither of them. He is more on the fat side. His asthma does not allow him to be as practical as he may want to be. I was the only boy in school what had asthma, said the fat boy. I think that when the other boys went to explore the island, they did not let Piggy come with them because they were afraid that he would slow them down. To conclude about Piggy, I dont think that with all the problems he has, he would make a good leader. When Jack comes into the story, he makes his entrance by marching in on the beach. This already shows that he is full of confidant, a good leadership quality. Although Jack is very aggressive and dictatorial, he could make a good leader. He owns his own choir and he orders them about with oomph and confidence. Choir! Stand still. A leader should be able to talk to the rest of the group with confidence, like Jack and Ralph do. Jack is also quite competitant. A leader should be because this way they could have a challenge with someone else and see what they are good at and what they need to be good at. I think that in a way, a leader should be dominant. Jack is very dominant. I think that this is a good leadership quality because if a leader can control his group then there is no point of them being there. A leader must be dominant and should control their group. Although Jack seems too aggressive, he can also be friendly, like Piggy. Jack grinned back. It seems that Jack can smile and does not always hold a posh look. He is also quite funny as he can make people laugh. Shut up fatty! You have to be able to make someone laugh because this means that if someone is feeling down, you could make him or her feel better by making him or her laugh. I dont think that Jack will be a very good leader if he is chosen as one because he has not got many good leadership qualities as it is. I think that the following words describe him best: Dictatorial, impulsive, aggressive and dominant, arrogant, cruel, envious and red headed. As I have now explained the positive and negative leadership qualities that each of the three main characters has, I have finally come to a conclusion. I have decided that none of the three characters, Ralph, Piggy and Jack could make a good leader on their own. I think that if they work together and not have an individual leader then maybe they could achieve some success and come up with good ideas together. If you put all their positive leadership qualities together then you come up with one ever so good leader. If I were to re-write the whole story again, I would put that all three of them are leaders together!